WATTBIKE BOLSTERS MIDDLE EAST EXPANSION WITH MEFITPRO PARTNERSHIP

Wattbike has announced an exclusive distributor partnership with MeFitPro to target an increased strategic focus on the Middle East market including UAE, Saudi Arabia, Bahrain, Kuwait, Oman and Qatar. Launched officially in August, MeFitPro now has exclusive rights to distribute Wattbike equipment across this region, a key growth area for the company.

Tom Crampton, Head of Commercial at Wattbike, explains: “We’re excited to be working with Greg and his team at MeFitPro. They have a long history of success in this region with ambitious plans for the future. With a strong focus on education, there is a synergy between Wattbike and MeFitPro that will be the foundation for a successful partnership for years to come.”

“The Middle East is a key area of focus for us and we have been impressed by the increasing presence MeFitPro has in this region and therefore they are the perfect partner to support our expansion plans.”

MeFitPro has a team of fitness industry experts who have been providing world class solutions since 2003, becoming an award-winning, internationally recognised education and training provider, with decades of experience targeting the Middle East and North Africa markets.

Greg Boucher, CEO at MeFitPro comments: “We are excited to have Wattbike as part of our solutions portfolio and look forward to working together and to building a long-lasting, successful partnership. We pride ourselves on having best in class brands to provide our customers with innovation and quality, both through equipment and across education.”

“There is a fitness boom sweeping across the Middle East due to several factors; an increase in health awareness and the importance of physical activity, a rise in expatriates making this region their home, a growing middle-class population and social media influencers and female empowerment driving a whole new audience into gyms. We plan to maximise these opportunities to drive growth for Wattbike across this region.”